Building An Image: The Role of Government Branding in Policymaking Prince Eze Ugochukwu . Prince Eze Ugochukwu Branding is the act of defining, creating, and managing the reputation and public perception of a product, company, or, even a government. It involves cultivating a unique identity that distinguishes the brand from others, establishing trust and credibility with stakeholders, and consistently communicating the brand's values and messaging across all touchpoints. Every touchpoint must reflect, reinforce, and reiterate your core brand. When it comes to a government, branding is about shaping the overall experience that people have with such a government, and ensuring that the government's image aligns with the values and policies it wishes to promote. Make no mistake about it, branding a government is a policy goal, as it plays a crucial role in shaping public perception and engagement. The process of b...
