Development Communication:- Shaping the Narrative for Progress. By: Prince Eze Ugochukwu
Development Communication:- Shaping the Narrative for Progress Prince Eze Ugochukwu Development communication is simply the use of communication to promote and support the process of development.This includes the use of mass media, interpersonal communication, and public relations to raise awareness of development issues, share information about best practices, and encourage people to participate in development initiatives. Development communication also includes monitoring and evaluating the effectiveness of communication strategies and adapting them to changing circumstances. Also, the goal of development communication is to empower people and communities to participate in and benefit from development efforts. The contributions of development communication in driving progress and promoting social and economic change is often underappreciated, and not always recognized or acknowledged. The aim of development communication is to use communication to support...